Jennifer Watson, APR | Vice President

What do you do if you're interested in everything?

That question has plagued Jennifer since her junior year of high school. Caught between warring ambitions, she headed west from Michigan to the plains of Iowa to enroll in a liberal arts college. Her plan was to study everything and then wait for a light to shine and reveal what her true calling in life would be.

Well, Iowa is a sunny place, but no magic light appeared. She studied literature and statistics, sang in the choir, served as features editor of the college newspaper and even spent a semester in France. Then the ugly reality hit: She was going to have to choose a major and focus on something.

She chose political science (don’t even ask how), which is how she wound up in Colorado. An alumnus from her college offered her an entry-level position on a U.S. Senate campaign, and she headed further west to give it a try. She then found a job in a publishing house, worked for a nonprofit association and decided it was time to go back to school. But what should she study?

After four years of college and three of work, that might seem like an easy question. It wasn’t. Help was on the way, however, in the form of a journalist with some sage advice. Like to write, learn about different topics and meet new people? Try journalism, the wise woman said.

So Jennifer studied journalism and wrote about the state legislature for the Colorado Springs Gazette. She eventually realized she’d be happier in public relations. So, she took a job with Jefferson County and spent the next eight years developing public relations and marketing programs.

Finally, the urge to try something new led to her to join MGA and its diverse array of clients.

If you’re interested in everything, what could be better?

• Areas of Expertise: Media Relations, Crisis Communications, Government Relations, Community Relations, Writing and Editing, Strategic Planning
• Industry/Vertical Areas of Expertise: Government, Human Services, Nonprofit Organizations/Associations, Professional Services
• Recent Client Work: Rocky Mountain Arsenal National Wildlife Refuge, Post Colorado Colfax Marathon, Point B, Inc., Legal Resolution Center
• Year Entered Communications Industry: 1992
• Year Started at MGA: 2005
• Education: B.A. in Political Science from Grinnell College, M.A. in Journalism and Mass Communication Research, University of Colorado at Boulder

Interesting Fact

Jennifer has recorded albums in three languages (English, Russian and Latin).

E-mail Jennifer | LinkedIn

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