Conversations That Matter
Adweek recently posted an infographic explaining where millennials are spending their time online when they’re not on Facebook. I find the ever-evolving world of social media interesting since it changes daily and millennials are often a group that help shape and drive the social media world. And as the oldest cousin of 10, I like to know where my younger family members are socializing online these days – it helps make communicating at family reunions and holidays that much easier!
My first job was bussing tables in Denver’s historic My Brother’s Bar when I was 14 years old. Over the next 15 years I continued to be intermittently employed there, even moonlighting as I began a career in public relations. I stayed there for a litany of reasons – friends, family and an appreciation for jalapeno-cream cheese to name a few. But something I learned early on in my time working there was that I was getting on-the-job training for my professional career.
Anywhere you turn these days when reading about the market research industry, mobile research is being discussed. The use and penetration of mobile research likely is the biggest change in the research industry since people began using online surveys in the 1990s.
The annual PRSA Colorado Shadow Day brought me into the unique world of agency public relations. Through this event, I was able to experience some of the different aspects of agency work and how it differs from non-agency public relations. I had the privilege of being assigned to MGA Communications, which is an agency located in downtown Denver.
When you’re sitting in the middle of an hour-long lecture learning the basics of public relations, it’s easy to imagine yourself chatting up clients over lunch or networking over cocktails. What you don’t consider, however, is the actual working world of these public relations professionals.
There is a lot that goes into creating and executing a successful special event. In my experience, the success of a special event is all in the details that have a significant impact on vendors and the guests.
More than two years ago, I posted about whether a college education was a good value. Even today I continue to see studies and conversation addressing the topic. However, what may be most prevalent today in a decision about going to college is the rising cost and the amount of debt a student may carry into young adulthood.
Over the course of MGA’s 27-year history, we have helped numerous clients in crisis situations. There are countless books and blog posts (including our own here and here) on what to do, or not to do, in a crisis situation. If you decide to reach out to a PR firm for help during a crisis, here are six tips to get the most out of the relationship.
I have been working in public relations for almost a decade, and I like to fancy myself a competent writer. I’ve been fortunate to write for a wide variety of people, countless topics, and across multiple media. This has included proposals, reports, presentations, media releases, social media posts, scopes of work, radio copy, crisis communication, and on and on.
In my recent blog post, I introduced the effort to develop social media measurement standards. These standards have six priority elements that should be addressed in any measurement effort. Here's a summary.