Leadership can be trying. It can test you in ways you never realized and provide opportunities to learn and grow in ways that you might not otherwise experience. This year, I have the great privilege to serve as president of the Colorado Chapter of the Public Relations Society of America. Through next May, I am also serving as president of my homeowner’s association. There are thousands of books written about leadership. I’m no Colin Powell or Deepak Chopra, so here’s a short version of what I’ve learned so far this year:
MGA recently embarked on a national media relations campaign for a client in the environmental measurement and monitoring industry. Even though MGA has done a lot of media relations over the years, our client was new to the process. The campaign was focused around a national product launch that consisted of a cross-country tour, Vaisala Across America, to over 40 cities in 16 weeks. The MGA team pitched media from Fargo to New York City and everything in between. For those of you new to media outreach, below are a few tips that we relied on throughout the tour.