I’m opening my secret vault of PR and social media resources for others to enjoy. Whether you’re helping a client develop online content, trying to convince your client Facebook isn’t scary, seeking juicy inside information from the pros, figuring out how to use various platforms for business-to-business marketing, or you just want to stay up on the latest news, trends and strategies in the social media and digital spaces, visit some of my favorite social media and PR-focused blogs. I promise you won’t be disappointed.
Top 10 Social Media Blogs
- The HubSpot Blog covers all of inbound marketing—search engine optimization, blogging, social media, lead generation, email marketing, lead nurturing and management, and analytics. HubSpot also offers free webinars (just be prepared for the pitch at the end of each one).
- Ignite Social Media is a powerhouse agency full of creative and thought-provoking individuals, which is why they have a great blog. Their blog discusses how to effectively use various social media platforms, who to follow, how to make your blogs more interactive and engaging and more.
- Social Media B2B offers tools and insights to help drive social media adoption among B2B companies. I like this blog because here at MGA we operate a lot in the B2B world. The blog also offers varying subjects and views due to its numerous amount of authors and guest contributors.
- Social Media Examiner helps you navigate the world of social media, offering many articles on how to best use Facebook, Google, Twitter and LinkedIn. I like how they use a mix of articles, videos, case studies and the latest industry research to give you the best advice and direction.
- Social Marketing Journal offers articles on all things social media to keep you up-to-date and informed. Beware of the newsletter pop-up when you first log on to the site. This will pop-up every time you visit a new page until you sign-up.
- Social Media Today is specifically designed for PR professionals and is updated daily with articles from folks just like you and me. I enjoy reading the articles on this site because they offer a lot of good tips and solutions for all social media platforms and their new add-ons and features.
- Socialmouths offers a lot of tips for people who are just getting started in social media or are at a beginner to medium skill level. The articles also offer good reasons for getting into social media, which can help when trying to convince a client that becoming active in social media won’t be the end of their company.
- Soshable offers a lot of great content, but I particularly like the “Featured” section of the site because it offers more specific advice for niche markets. Most recently, they’ve published articles on social media for businesses, political campaigns, the automotive industry and start-ups.
- The Social Media Marketing Blog is the personal blog of Scott Monty, who is the global head of social media for Ford Motor Company. He not only discusses the ins-and-outs of the numerous social media platforms, but offers good insight into the corporative perspective on social media.
- We Are Social People has content submitted by people working in the industry, which I often find more helpful than analysts’ perspectives on what we do. The content is very relevant and updated often.
Top Public Relations Blogs
As a Denver PR professional, I not only educate myself with local PR news featured on the Denver PR blog, but I also hit up these nationally focused PR blogs to stay in the know and updated on industry trends:
Another great online resource is through the Public Relations Society of America. The national website has a ton of resources, and through your local chapter’s website and events you can stay informed and build your network of colleagues and friends.
No matter what your interest is, it is worthwhile to sign up for RSS feeds from these sites or visit them on a daily or weekly basis to stay educated and informed. The public relations and marketing industries are changing so quickly that good resources are not only crucial for your own success, but for your clients’/employer’s as well.
If you have suggestions on other social media and PR-related blogs, please let me know. I’m always looking for new sites and sources.