Each spring, Public Relations Organisation International (PROI), MGA’s international network of independent public relations firms, has its annual meeting. The meeting is a terrific opportunity to further both our global understanding of what is happening in public relations and continue building strong relationships with our colleagues from firms in major markets on six continents.
This year’s meeting took place last week in Helsinki, Finland – it was PROI’s 42nd annual meeting – and included representatives from around the globe. The focus of the agenda was on the economic and political drivers that are changing business dynamics everywhere. It also focused on how we, as public relations consultants, effectively serve our clients to meet the challenges and take advantage of the opportunities in this evolving, global economy.
Following are some photos of our meeting and networking time (yes, we also have some fun learning about food and drink in our host country).
|Inside this year's PROI meeting.|
|From left to right: Marcel Trachsel, managing partner, int/ext; Joanne Paquet, president, Enigma Communications; and Jeff Altheide, executive vice-president, Gibbs & Soell, speak as part of a panel discussion on leveraging communications and management consulting skills for more comprehensive program development.|
|An example of cutting edge Finnish design in Helsinki.|
|Sailboats off Helsinki.|
|A view from a side trip to Estonia.|