On May 19, the U.S. Bureau of the Census released more detailed demographic data for Colorado and 10 other states. It has been a year since state residents completed their Census form. Unfortunately, Colorado’s response to the Census (72%) was below the national average (74%), and well below the best return rate produced in Wisconsin (82%).
Readers may recall the initial Census data released in early 2011 was redistricting (population) data to be used by each state to establish new congressional district boundaries. We know how that turned out (again) in Colorado as the legislature couldn’t agree on new boundaries.
The data recently released provides more detail about Colorado population and housing, and data also is available for race, ethnicity and other important characteristics. For me, the most striking information released so far about Colorado is the explosive growth of our Hispanic community. During the last decade, the Hispanic population grew 41% statewide, more than three times the rate of non-Hispanics (12%). One in five Coloradans now are Hispanic (21%).
I encourage you to check out 2010 Census data at the new American FactFinder website. There is a wealth of information with much more to come. Test your skills at the website to see what interesting information you can uncover.
On June 15, Doug will speak about the Census at the monthly PRSA Colorado luncheon. He’ll be discussing the Census and how communications professionals can tap the new 2011 data to better understand their target audiences and design more targeted outreach programs. For more information, and to register, visit the PRSA Colorado website.