Conversations That Matter
Last year, I headed up the effort at MGA to craft an online communications policy. What started as a discussion around individual needs (what's appropriate to post or mention publicly) soon evolved into a discussion of MGA's online brand. The end result represents the results of both conversations.
It seems only fitting that on the day of President Obama’s first State of the Union address, which is one of the busiest nights for media interviews in the country, that MGA would host a presentation on how to coach individuals in media interviews. This morning, myself and fellow MGAer Sarah Rasmussen met with a group of nonprofit leaders from the Denver metro area for our newest installment in the series of presentations that we offer to nonprofit organizations called the Nonprofit Buzz. This series is free for nonprofit organizations.
In Tuesday’s election in Massachusetts there was what some would consider a major upset victory for a Republican in a heavily democratic state. Newly elected Senator Scott Brown beat Democrat Martha Coakley in Massachusetts’ Senate election and it wasn’t even close. How could it be a Republican could win in the land of the Kennedy’s and the seat held by the democratic leader Ted Kennedy? Well one reason for this stunning victory can be attributed to Sen. Brown’s use of social media.
Move over, Twitter and Facebook. There’s another—potentially more powerful—social media tool in town.As Anne Derryberry, the mind behind an industry-leading blog on gaming and communications campaigns, writes, “serious organizations are getting serious results with serious games.”
So many things have changed for your clients, customers and stakeholders during the past year that organizations shouldn't take anything for granted. Each of these groups is likely to have drastically different decision-making processes due to the global downturn and you need reliable information to know what has changed.
A giant thinker who influenced our world without most of us knowing it recently passed away. His name was Martin Fishbein. And if you don’t know his name, you’ve likely seen the result of his work.
Domino’s is overhauling their pizza recipe? Last week it was news to me as I kept seeing the hashtag “#newpizza” scroll through my Twitter stream. I clicked on a link to a new Domino’s Web site and watched “The Pizza Turnaround” Documentary.
As we wrap up the 2009 holiday season and look forward to 2010, many Colorado businesses are talking about when it make sense to offer pro bono services or to develop (or enhance) their programs for helping the community.
For our first conversation of the New Year I want to share a little more detail about a couple of the predictions I recently gave the Denver PR Blog for their annual Public Relations in Prediction series